If you’re a rock band, and thousands of teachers and students are using your hugely popular music videos in the classroom, why not help them out?
Sure, OK Go is a rock band. Their songs get on the radio, they’ve played sold-out shows, but the group is far better known for their really complex and elaborate videos.
There’s the one (viewed 41 million times) where they’re all dancing on treadmills, jumping back and forth in time to the music. Another (12 million views) where the band is flying — and singing and dancing — in an anti-gravity plane; they open a box of balls and the little spheres just float through space, suspended in air.
All those millions of viewers? It turns out many of them are teachers and their students.